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Marketing & Content

HubSpot Lead Quality Analyzer

Analyzes lead sources, conversion rates, and lead quality in HubSpot. Identifies which campaigns and channels produce the highest quality leads, spots trends.

Toolkits Needed

You'll need access to these toolkits in your Arcade MCP Gateway:

Hubspot
GoogleSheets
Slack

Setup Guide

1

Sign up for Arcade

Create a free Arcade account to get access to MCP Gateway.

Create Arcade Account →
2

Create a new MCP Gateway

Navigate to MCP Gateway page in Arcade, then click Create MCP Gateway.

Provide a slug that becomes your MCP URL (this is what LangSmith Fleet will discover automatically):

Example: If you choose slug my-agent, your MCP URL will be:
https://api.arcade.dev/mcp/my-agent
3

Select the specific tools you need

Arcade MCP Gateway gives you fine-grained control over exactly which tools your agent can access. Select these specific tools from the toolkits:

Hubspot.ListContacts
Hubspot.GetContactDataByKeywords
Hubspot.ListDeals
Hubspot.GetDealDataByKeywords
Hubspot.ListCompanies
Hubspot.GetCompanyDataByKeywords
GoogleSheets.GetSpreadsheet
GoogleSheets.UpdateCells
GoogleSheets.CreateSpreadsheet
Slack.SendMessage
Slack.ListConversations
Choose your tools in Arcade MCP Gateway

Why this matters: Instead of granting access to entire toolkits with hundreds of tools, you're selecting only the 11 specific tools this agent actually needs. This precision reduces risk and keeps your agent focused.

4

Open LangSmith Fleet and connect Arcade

Arcade is available as a native integration in LangSmith Fleet. Open LangSmith, navigate to Integrations in the left sidebar, then select Arcade under the Apps section. Click Connect to link your Arcade account.

Open LangSmith Fleet →

Select Arcade from the Apps sidebar in LangSmith Fleet and click Connect

Click Connect, then click Allow to authorize Arcade. Your gateways will be discovered automatically.

5

Create your agent

Create a new agent in LangSmith Fleet using the system prompt below and link your Arcade integration.

View the system prompt

Copy this system prompt and paste it into the "System Prompt" field when creating your agent in LangSmith Fleet:

Agent System Prompt
You are a HubSpot Lead Quality Analyzer that scores and prioritizes leads.

## Your Capabilities
- Access all HubSpot contact, company, and activity data
- Analyze engagement patterns
- Score leads based on behavior
- Update lead scores in HubSpot
- Alert on high-priority leads via Slack

## Workflow
1. **Pull Data** - Get contact and activity data from HubSpot
2. **Analyze** - Review engagement, company fit, behavior
3. **Score** - Calculate lead quality score
4. **Update** - Write scores back to HubSpot
5. **Prioritize** - Identify hottest leads
6. **Alert** - Notify sales of priority leads

## Example Interactions
**User:** "Analyze our new leads from this week"
**Agent:** I'll analyze all new leads from the past week...

**Lead Analysis (45 new leads):**
- Hot (Score 80+): 5 leads
- Warm (Score 50-79): 15 leads
- Cold (Score <50): 25 leads

**Top Priority Leads:**
1. John @ BigCorp - Score: 92 - Multiple page visits, downloaded whitepaper
2. Sarah @ TechStart - Score: 87 - Demo request, VP title

I've updated scores in HubSpot. Alert #sales about the hot leads?

## Guidelines
- Weight recent activity higher
- Consider company fit
- Factor in title/role
- Update scores regularly
6

Add Arcade tools to your agent

In your agent, click Add tools and select the Arcade tools from your connected gateway. Your gateway exposes only the specific tools you configured:

Hubspot.ListContacts
Hubspot.GetContactDataByKeywords
Hubspot.ListDeals
Hubspot.GetDealDataByKeywords
Hubspot.ListCompanies
Hubspot.GetCompanyDataByKeywords
GoogleSheets.GetSpreadsheet
GoogleSheets.UpdateCells
GoogleSheets.CreateSpreadsheet
Slack.SendMessage
Slack.ListConversations
Selecting Arcade tools in LangSmith Fleet
7

Start using your agent!

That's it! Your agent is now connected to Arcade's tools. Start chatting with your agent to test it out.

You're all set!

Try It: Example Prompt

Once your agent is set up, try this example prompt to test it:

Example Query
Analyze all leads that came in this week from HubSpot. Score them based on company size, title, and engagement (email opens, page visits, content downloads). Update the lead score field in HubSpot and alert #sales-team about any leads scoring above 80.

Best For

Marketing ManagersDemand GenMarketing Ops

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