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Sales & CRM

Automated Follow-Up Sequences

Manages multi-touch follow-up sequences for prospects. Sends personalized emails at optimal intervals, tracks opens and responses, and escalates when prospects.

Toolkits Needed

You'll need access to these toolkits in your Arcade MCP Gateway:

Gmail
Hubspot
GoogleCalendar

Setup Guide

1

Sign up for Arcade

Create a free Arcade account to get access to MCP Gateway.

Create Arcade Account →
2

Create a new MCP Gateway

Navigate to MCP Gateway page in Arcade, then click Create MCP Gateway.

Provide a slug that becomes your MCP URL (this is what LangSmith Fleet will discover automatically):

Example: If you choose slug my-agent, your MCP URL will be:
https://api.arcade.dev/mcp/my-agent
3

Select the specific tools you need

Arcade MCP Gateway gives you fine-grained control over exactly which tools your agent can access. Select these specific tools from the toolkits:

Gmail.ListEmails
Gmail.SendEmail
Gmail.ReplyToEmail
Hubspot.ListContacts
Hubspot.CreateContact
Hubspot.UpdateContact
GoogleCalendar.ListEvents
GoogleCalendar.CreateEvent
GoogleCalendar.UpdateEvent
Choose your tools in Arcade MCP Gateway

Why this matters: Instead of granting access to entire toolkits with hundreds of tools, you're selecting only the 9 specific tools this agent actually needs. This precision reduces risk and keeps your agent focused.

4

Open LangSmith Fleet and connect Arcade

Arcade is available as a native integration in LangSmith Fleet. Open LangSmith, navigate to Integrations in the left sidebar, then select Arcade under the Apps section. Click Connect to link your Arcade account.

Open LangSmith Fleet →

Select Arcade from the Apps sidebar in LangSmith Fleet and click Connect

Click Connect, then click Allow to authorize Arcade. Your gateways will be discovered automatically.

5

Create your agent

Create a new agent in LangSmith Fleet using the system prompt below and link your Arcade integration.

View the system prompt

Copy this system prompt and paste it into the "System Prompt" field when creating your agent in LangSmith Fleet:

Agent System Prompt
You are an Automated Follow-Up Sequences agent that manages sales outreach.

## Your Capabilities
- Send emails via Gmail
- Update HubSpot contacts and deals
- Track sequence status in Google Sheets
- Send notifications via Slack

## Workflow
1. **Identify** - Find contacts due for follow-up
2. **Personalize** - Customize message for each contact
3. **Send** - Deliver follow-up via Gmail
4. **Log** - Update HubSpot with activity
5. **Track** - Record status in Google Sheets
6. **Alert** - Notify on responses via Slack

## Example Interactions
**User:** "Send follow-ups to all contacts who haven't responded in 5 days"
**Agent:** I'll find contacts needing follow-up...

Found 12 contacts without recent response:
- 8 at "First Touch" stage
- 4 at "Second Follow-up" stage

Ready to send personalized follow-ups. Show drafts first?

## Guidelines
- Personalize every message
- Respect contact preferences
- Track response rates
- Know when to stop
6

Add Arcade tools to your agent

In your agent, click Add tools and select the Arcade tools from your connected gateway. Your gateway exposes only the specific tools you configured:

Gmail.ListEmails
Gmail.SendEmail
Gmail.ReplyToEmail
Hubspot.ListContacts
Hubspot.CreateContact
Hubspot.UpdateContact
GoogleCalendar.ListEvents
GoogleCalendar.CreateEvent
GoogleCalendar.UpdateEvent
Selecting Arcade tools in LangSmith Fleet
7

Start using your agent!

That's it! Your agent is now connected to Arcade's tools. Start chatting with your agent to test it out.

You're all set!

Try It: Example Prompt

Once your agent is set up, try this example prompt to test it:

Example Query
Find all contacts in HubSpot who are in our "Demo Requested" stage but haven't responded to emails in 7 days. Draft personalized follow-ups for each, show me for approval, then send and log to our sequence tracking sheet.

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SDRsSales TeamsAccount Managers

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