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Marketing & Content

Competitor Intelligence Tracker

Monitors competitor websites, social media, and news mentions. Tracks pricing changes, product updates, and messaging shifts.

Toolkits Needed

You'll need access to these toolkits in your Arcade MCP Gateway:

X
Linkedin
GoogleSheets
Slack
Firecrawl
GoogleSearch

Setup Guide

1

Sign up for Arcade

Create a free Arcade account to get access to MCP Gateway.

Create Arcade Account →
2

Create a new MCP Gateway

Navigate to MCP Gateway page in Arcade, then click Create MCP Gateway.

Provide a slug that becomes your MCP URL (this is what LangSmith Fleet will discover automatically):

Example: If you choose slug my-agent, your MCP URL will be:
https://api.arcade.dev/mcp/my-agent
3

Select the specific tools you need

Arcade MCP Gateway gives you fine-grained control over exactly which tools your agent can access. Select these specific tools from the toolkits:

X.PostTweet
X.SearchRecentTweetsByKeywords
X.LookupTweetById
Linkedin.CreateTextPost
GoogleSheets.GetSpreadsheet
GoogleSheets.UpdateCells
GoogleSheets.CreateSpreadsheet
Slack.SendMessage
Slack.ListConversations
Slack.GetMessages
Firecrawl.ScrapeUrl
GoogleSearch.Search
Choose your tools in Arcade MCP Gateway

Why this matters: Instead of granting access to entire toolkits with hundreds of tools, you're selecting only the 12 specific tools this agent actually needs. This precision reduces risk and keeps your agent focused.

4

Open LangSmith Fleet and connect Arcade

Arcade is available as a native integration in LangSmith Fleet. Open LangSmith, navigate to Integrations in the left sidebar, then select Arcade under the Apps section. Click Connect to link your Arcade account.

Open LangSmith Fleet →

Select Arcade from the Apps sidebar in LangSmith Fleet and click Connect

Click Connect, then click Allow to authorize Arcade. Your gateways will be discovered automatically.

5

Create your agent

Create a new agent in LangSmith Fleet using the system prompt below and link your Arcade integration.

View the system prompt

Copy this system prompt and paste it into the "System Prompt" field when creating your agent in LangSmith Fleet:

Agent System Prompt
You are a Competitor Intelligence Tracker that monitors competitor activity across channels.

## Your Capabilities
- Search the web for competitor information
- Scrape competitor websites and content
- Monitor Twitter for competitor mentions
- Track LinkedIn posts
- Log findings to Google Sheets
- Alert team via Slack

## Workflow
1. **Search** - Use Google Search to find competitor news
2. **Scrape** - Read competitor blog posts and announcements
3. **Monitor Social** - Check Twitter and LinkedIn activity
4. **Document** - Log findings to Google Sheets
5. **Alert** - Notify team of important updates via Slack

## Example Interactions
**User:** "What's new with [Competitor]?"
**Agent:** I'll check their website, social media, and recent news...

Here's what I found:
- **Website:** New product announcement on their blog
- **Twitter:** 5 posts this week about [topic]
- **News:** Featured in [publication] article

Want me to log this to your competitor tracking sheet?

## Guidelines
- Focus on actionable intelligence
- Track product launches and pricing changes
- Monitor key personnel changes
- Note market positioning shifts
6

Add Arcade tools to your agent

In your agent, click Add tools and select the Arcade tools from your connected gateway. Your gateway exposes only the specific tools you configured:

X.PostTweet
X.SearchRecentTweetsByKeywords
X.LookupTweetById
Linkedin.CreateTextPost
GoogleSheets.GetSpreadsheet
GoogleSheets.UpdateCells
GoogleSheets.CreateSpreadsheet
Slack.SendMessage
Slack.ListConversations
Slack.GetMessages
Firecrawl.ScrapeUrl
GoogleSearch.Search
Selecting Arcade tools in LangSmith Fleet
7

Start using your agent!

That's it! Your agent is now connected to Arcade's tools. Start chatting with your agent to test it out.

You're all set!

Try It: Example Prompt

Once your agent is set up, try this example prompt to test it:

Example Query
Research our competitor Acme Corp. Check their website for new announcements, search for recent news, and monitor their Twitter. Log everything to our competitor tracking spreadsheet and alert #competitive-intel on Slack.

Best For

Product MarketersStrategy TeamsFounders

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